WhatsApp as OTT apps gives you capability to do voice and video call. With that the voice call using the normal network of telco providers can be avoided or reduced.
Electric Car is a new type of car that can revolutionize this heavy carbon world.
Shale Oil in USA is a proof of advancement of technology in energy sector that prove something impossible can be possible in a matter of decade.
3 examples above giving you idea on how innovation in technology can bring great effect on the old technologies and also changing the geopolitics of the world in the future.
There is no way people and company can escape from innovation. The innovation curve can be slow or fast but it is unavoidable. What happened to Kodak and Barnes &Noble can happen to other industries and businesses as well. Every company and people now need to remain agile and adaptive towards changes and innovations.